How to Promote Your Company Culture & Attract Better Talent

When you’re hiring, you’re looking for individuals with the right mix of skills, experience and personality. At the same time, you have to hire quickly. As a result, it can be easy to focus on one thing: your needs.

Yet when it comes to the process, don’t forget about the candidate experience and promoting why top talent should want to work for you. As a leading staffing services firm in Central Connecticut, Stewart Staffing knows when you do, you’ll not only attract a better crop of applicants, but also be able to bring higher quality employees on board as a result.

Here are some ways to do that:

Focus on key essentials.

What do candidates want to know when they’re applying for a job? There are a few key essentials it’s important to communicate. These include salary and compensation, benefits, and information on your company’s mission and vision. So don’t be vague or unclear when it comes to these details.

Talk candidly about culture.

Not every employer is like Glassdoor and Virgin Group, offering unlimited time off, or Google, with its on-campus physical therapists, chiropractors and massage therapists. That’s ok if yours isn’t. You can still set your culture apart by being as specific as possible about what it’s like to work at your company. When candidates have a good idea of what to expect and your company culture sounds appealing, you’ll have a better shot at landing top talent.

In addition to that, identity a few key benefits that you can talk up during the hiring process. So you don’t offer daily pints of ice cream like Ben and Jerry’s or no official work hours like Netflix. However, you can promote other advantages, such as your company’s commitment to promoting internally or your award-winning mentoring program.

Get inspired by your team.

Not sure what sets your company apart in terms of culture? Talk to your team. Ask them what they like most about working for your company and what benefits and offerings they would promote.

You can even take this process a step further and ask them to share their experience online. Have them write a blog post or create a video that talks about company culture. They can give a tour of the office, talk about a typical day working at your company, or simply cover what they enjoy most.

Don’t have the resources to recruit right? Can’t find the talent you need?

Call Stewart Staffing. As a leading staffing services firm in Central Connecticut, we can make the hiring process easier, faster and more affordable for you, while at the same time giving you access to A-level talent for a variety of positions. Simply contact Stewart Staffing to learn more.

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