Why is a Cover Letter Important?

You might think a cover letter is a mere formality, nothing of real importance. But, as one of Hartford’s leading employment agencies, Stewart Staffing knows it’s actually a great way to stand out to a hiring manager and get noticed, if you take the right approach. Here’s why:

It sets you apart.

If you send in a boilerplate resume that looks the same as everyone else’s, you’re not communicating your value to a potential employer. If, however, you take the time to explain what you can offer and why you’re a great fit, suddenly hiring managers are much more likely to take notice. That’s why, when it comes to writing your cover letter, you should never simply regurgitate what’s on your resume. Instead, make sure you write something unique that shows your personality and why you should be considered for the role.

It shows you’ve done your homework.

Another reason that cover letters are important is that they show you’ve gone the extra mile, done your research, and can talk intelligently about the company you’re applying to. Hiring managers will appreciate that and it will certainly help you to stand out. In the process, too, you can learn more about the organization and through that knowledge, better articulate why you’re a strong contender for the job.

It demonstrates your enthusiasm.

A candidate might be skilled and experienced. But if they don’t have any enthusiasm for the job, then they’re going to get passed over by the hiring manager. Instead, it’s important to use your cover letter as an opportunity to tell them why you’re not simply interested in the job, but also excited about it.

It showcases your personality.

It’s hard to reveal who you are as a person on your resume. However, you have a prime opportunity with your cover letter. In it, you can express your personality and write in a way that gives the hiring manager a better sense of who you are and what you can bring to the table in terms of your soft skills and personality.

Now that you know why cover letters are so important, how can you write an effective one? With these tips:

  • Customize it for every opening you’re applying to.
  • Read through the job description first so you can write about your background in a way that best aligns with the position.
  • Be professional in your tone and language.
  • Keep it to one page.
  • Proofread it multiple times before submitting it.

Need more help with your cover letter – or your job search?

Call the experts at Stewart Staffing. As one of Hartford’s leading employment agencies, we can help with all aspects of your search. We’ll also get to know your background, skills and personality…and then get to work matching you with opportunities in and around the area that are a great fit for you. Contact us today to learn more.


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